In Amazon’s new 2021 global Christmas campaign, the kindness of strangers takes center stage. The advert demonstrates the power of connecting with people around us this Christmas - and how kindness is truly the greatest gift of all.

“This holiday season will be shaped by what we've experienced during the pandemic,” said Ed Smith, EU GM of Integrated Marketing at Amazon.

“The past 18 months have been challenging for people across the globe, including many young adults. Our time together cannot be taken for granted. So, this year, while the world will not be totally back to normal, opportunities for kindness and connection will take on a newfound importance.”

This story of kindness features a young woman played by Karene Peter, and a neighbour played by Mouna Diaye.

We follow the young woman as she resumes activities that resemble her normal life, such as attending classes and seeing friends, following the challenges of the past year. While she navigates the world around her, a neighbor takes notice and reaches out to her, forming a new friendship.

Browse The Amazon Christmas Shop.