Fire TV Event - Live from Berlin

That's a wrap, thank you for joining us!

"This marks the biggest announcement for Fire TV to date, with more than 20 new Fire TV products available across North America and Europe... it's still just day 1 for Fire TV as we work to make customers' entertainment experience easier, more magical, and more enjoyable." - Marc Whitten, Vice President of Fire TV.

The Grundig OLED - Fire TV Edition Hands-free with Alexa is available for pre-order on Amazon.de today.

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You can easily connect an HD antenna as well as cable or satellite services that are hard wired to your TV and use Alexa to search for and watch live TV.

With the Grundig Fire TV Edition smart TVs, you get all the great Alexa Skills and smart home connected features people have come to love on Fire TV, like cameras, lighting, security systems, and more. And now you can see that the TV lights up to show you who is at the front door.

This far-field TV makes it easy to use your voice to control content as well as your smart home. And Alexa responds to you even when the TV is in standby.

Amazon is using key learnings from Fire TV Cube with partners. Announcing the world’s first far-field Fire TV Edition smart TV. Mario Vogl, Northern European Director, Grundig, has taken the stage to provide more details.

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Photo by DirkMathesius

Starting today, the all-new Fire TV Cube is available for pre-order on Amazon in the United Kingdom, Germany, United States, Canada, and Japan. It ships with an IR extender cable and Ethernet adapter beginning on October 10. (Ships on November 5 for Japan.)

We developed a version of Local Voice Control for Fire TV Cube, which is an on-device processing feature that lets Alexa execute some of the more frequent voice commands even faster. Alexa will process requests up to 4 times as fast as the previous generation.

Marc demoed the new Fire TV Cube using his voice - showing easy and fast navigations to search for and select content with, such as 4K shows, all using Alexa.

Fire TV Cube uses multi-directional infrared technology, HDMI CEC and cloud-based artificial intelligence to control compatible TVs, sound bars, A/V receivers, cable & satellite boxes. With this breakthrough technology, it’s easy to use Alexa to find and control your favorite TV shows and movies.

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Photo by DirkMathesius

Newly announced — the all-new Fire TV Cube, the fastest Fire TV ever. With an ultra-powerful hexa-core processor, the all-new Fire TV Cube delivers a fast, fluid experience, with instant access to 4K Ultra HD content at up to 60 fps. It's more than twice as powerful as the first generation Cube.

Now Marc is talking about the Fire TV Cube, which was introduced in the US last year. 80 percent of Fire TV Cube customers are using the device for home automation.

The Nebula Soundbar - Fire TV Edition is available for pre-order for £179.99 in the UK and $229.99 in the US today!

We're also working with top manufacturers like Skyworth, Arcelik, TPV, Compal, and others to deliver a broad lineup of Fire TV Edition smart TVs for their customers.

Eleven Fire TV Edition models will be available for purchase on Amazon.de as well as at MediaMarkt, Saturn, and other participating retailers starting this fall.

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As one of Germany’s oldest and most iconic consumer electronic brands, we couldn’t be more thrilled to announce that Grundig has decided to launch an end-to-end lineup of Fire TV Edition smart TVs.

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Fire TV is working with MediaMarktSaturn to bring the Fire TV experience to their ok. private label brand. The first Fire TV Edition models will be available next year for customers in Germany and Austria.

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Fire TV Edition smart TVs from JVC will be the first Fire TV Edition smart TVs in the United Kingdom. The TVs will be available in three models and all will support HDR10 and Dolby Vision. The TVs come with the Voice Remote with Alexa, which lets you control your entertainment, manage smart home devices, switch inputs, and more. They will be sold at Currys PC World and on Amazon.co.uk and areavailable for pre-order today at currys.co.uk.

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Fire TV has an exclusive arrangement with Dixons Carphone in the UK to sell Fire TV Edition smart TVs through their JVC brand

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Since we started collaborating with Best Buy to launch Fire TV Edition smart TVs last year, the popularity of these TVs has grown significantly. We've sold millions in the US and Canada. That's why we're excited to announce a new 65” Toshiba Fire TV Edition smart TV with Dolby Vision for customers in the US this fall.

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Photo by DirkMathesius

Remote lost in the couch cushions? Customers in France, Italy, and Spain can now pair their Amazon Echo with Fire TV for far-field voice control.

Fire TV Stick, Fire TV Stick 4K, and the Alexa Voice Remote with device control are now available for purchase in France, Italy, and Spain. For a limited time customers can enjoy special introductory pricing 44,99 € (15 € off), normally 59,99 € for Fire TV Stick 4K, and 24,99 € (15 € off), normally 39,99 € for Fire TV Stick. The Alexa Voice Remote is available for 14,99 € (50% off), normally 29,99 € for a limited-time.

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Photo by DirkMathesius

Starting today, Fire TV Basic Edition customers in France, Italy, and Spain will receive a free over-the-air software update giving them the new-and-improved cinematic user interface, as well as Alexa voice control, which makes finding a new favorite show easy and fun.

"Fire TV continues to be the #1 streaming media player to watch Prime Video with usage on Fire TV devices up 108 percent year over year." — Philip Pratt, Head of German Originals at Prime Video

Philip Pratt, Head of German Originals at Prime Video, has taken the stage to talk about investments in great original content for Europe.

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Photo by DirkMathesius

This past Prime Day, Amazon Fire TV had its biggest sales event ever--Fire TV Stick and Fire TV Stick 4K were two of the top selling deals worldwide, and two of the top three deals in the United Kingdom and Germany. And Fire TV Basic Edition was one of the top three best-selling deals in France, Italy, and Spain.

Customers are streaming billions of hours per month on Fire TV.

Fire TV now has more than 37 million active users worldwide

Marc Whitten, VP Fire TV has taken the stage. This will be the most Fire TV news shared in one day--and the biggest international expansion yet!

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Photo by DirkMathesius

Willkommen! The doors have opened at the Bolle Festsäle, and guests are making their way inside. Less than an hour until we begin revealing all the news!

Did you know Fire TV continues to be the #1 streaming media player family in the U.S., U.K., Germany, India, and Japan?

Our Fire TV event in Berlin kicks off in a few hours. Can you believe it's been five years since Fire TV launched? We're excited to share our next chapter.

The Fire TV team is in Berlin for an event at 7:30 pm CEST 04 September 2019. Stay tuned to this space to watch the news unfold.