Innovation

Amazon Prime Air drone
Prime Air is a delivery system from Amazon designed to safely get packages to customers in 30 minutes or less using unmanned aerial vehicles, also called drones.

StyleSnap will change the way you shop, forever

Amazon’s StyleSnap is the latest innovation from Amazon Fashion.

AWS

6 ways cloud computing powers innovative organisations

Across 190 countries around the world, Amazon Web Services (AWS) provides secure, reliable, scalable and low-cost cloud computing to millions of customers.

Insights powered by AWS help to improve Formula 1 viewing experience

More than half a billion Formula 1 fans around the world will benefit from the new ‘Battle Forecast’ on-screen graphic – powered by Amazon Web Services (AWS).

Looking for general information about health? Learn from the NHS website with Alexa

Trusted information from the NHS website (nhs.uk) is now available to Alexa users via voice technology.

“Alexa, Speak Slower”

Customers can now adjust the speed of Alexa’s speech.

Fire TV Event - Live from Berlin

Find out about new Fire TV devices, technology, partnerships, and more.

Amazon Day delivers new level of convenience for Prime members

Amazon is providing a new level of delivery convenience and predictability for all Prime members in the UK with the launch of Amazon Day.

A digital lifeline

For these residents of Hampton Care Home, Alexa has become an empowering and comforting presence.

Project Zero Expands to Europe

Project Zero builds on our long-standing work and investments to ensure that customers always receive authentic goods when shopping on Amazon.

"Alexa, play music"

From today, Alexa customers in the UK will have access to top Amazon Music playlists and thousands of stations - at no cost.
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