Children at Doncaster fulfilment centre

Amazon Goes Gold for children with cancer

During September, Amazon is raising awareness for Childhood Cancer Awareness Month. Special events will highlight the innovative work being done by hospitals and charities to increase the survival rate of paediatric cancer.
on 17 September 2019
On September 18th and 19th this year, UK employees will join the global #AmazonGoesGold movement by hosting gold-themed #PJammin® parties to support local families affected by childhood cancer. The theme pays tribute to brave children with cancer, who can spend months or even years in their pyjamas during treatment and recovery. A gold ribbon is the international symbol for childhood cancer awareness.
At Amazon’s public tour sites customers are also invited to join us on a PJammin® tour with Amazon donating £5 to Children’s Cancer Leukemia Group for every guest in PJs.

Public tour sites will also be hosting special Camp Amazon: Gold Edition STEM events for children receiving treatment at nearby hospitals. Camp Amazon invites children and their families to take part in coding workshops and hands-on STEM activities as well as experiencing a Fulfilment Centre tour and seeing robotics and technology in action.

The first event kicked off on Friday 13th September at Amazon Doncaster in partnership with Sheffield hospital.

Stefano Perego, VP Amazon UK Operations said: “We want every child affected by childhood cancer to imagine the future innovator in themselves and to continue building and imagining. Camp Amazon: Gold Edition provides the tools and resources for children with cancer to do this through hands-on activities and the chance to see technology at work in our buildings and how creative thinking is critical to Amazon Operations.”

Vicky Bramall, visiting with Sheffield hospital, added: “As a parent of a child with cancer the #AmazonGoesGold movement means so much. I’m really glad that the work at Sheffield hospital is being recognised and that Amazon is helping to raise awareness for childhood cancer. My children Deakon and Lilly have had had such a special day at Amazon, it’s been inspiring for them to take part in the robotics workshop. Thank you.”


More than 300,000 children around the world are diagnosed with paediatric cancer each year and it is the number one non-communicable disease causing the death of children around the world. This is the second year that Amazon in the UK has supported Childhood Cancer Awareness Month and this year #AmazonGoesGold expands beyond the UK and North America to Italy, Spain, Germany, France, Poland, Czech Republic, Slovakia, Japan and Australia to bring greater awareness about childhood cancer globally.

Over the course of Childhood Cancer Awareness Month, Amazon in the UK will donate more than £100,000 to local UK hospitals, charities and research organisations. More than $4 million will be raised globally in the fight against childhood cancer.

Find out more about some of the organizations Amazon Goes Gold is partnering with this year, and how you can get involved.
  • 1
    Children’s Cancer and Leukaemia Group
    Children's Cancer and Leukaemia Logo
    Children’s Cancer and Leukaemia Group is a leading national charity for all childhood cancers. CCLG fund and support innovative world-class research to drive forward improvements in treatment and care and to ensure children with cancer survive and live happy, healthy and independent lives.

    Over the last 40 years, CCLG has played a key role in the major improvements in survival rates and the standards of care for children so that over 80% of children are now cured. Through the specialist expertise of its members, CCLG acts as a central hub for childhood cancer.

    The organisation also funds and supports vital research into childhood and teenage cancers to cure as many children as possible with kinder treatments so there are less short and long-term side effects.

    Learn more
  • 2
    European Society for Paediatric Oncology (SIOPE)
    The logo of the European Society for Paediatric Oncology
    The European Society for Pediatric Oncology (SIOPE) is the only pan-European organization representing all professionals working in the field of childhood cancers. With more than 1,934 members across 36 European countries, SIOPE is leading the way to ensure the best possible care and outcomes for all children and adolescents with cancer in Europe.SIOPE’s mission is to ensure the best possible care and outcome for all children and adolescents with cancer in Europe. To achieve this goal, SIOPE addresses the main challenges faced by European pediatric oncology professionals through a multidisciplinary and pan-European perspective.Through the integration of research, standards of care and education, SIOPE and the European community of health professionals address the two goals of the next decade: to increase the cure rate and the quality of cure for children and young people with cancer.

    Learn more
  • 3
    Children’s Oncology Group
    The logo of the Children's Oncology Group Foundation
    The Children’s Oncology Group (COG) is the world’s largest organization devoted exclusively to childhood and adolescent cancer research. The COG unites nearly 10,000 experts in childhood cancer at more than 220 leading children’s hospitals, universities and cancer centres across North America, Australia, New Zealand and Europe in the fight against childhood cancer.The COG has nearly 100 active clinical trials open at any given time; these trials include front-line treatment for many types of childhood cancers, studies aimed at determining the underlying biology of these diseases, and trials involving new and emerging treatments, supportive care, and survivorship.

    Today, more than 90% of the 14,000 children and adolescents diagnosed with cancer each year in the United States are cared for at COG member institutions. The COG’s research has turned childhood cancer from a virtually incurable disease 50 years ago to one with a combined 5-year survival rate of 80% today.

    The organisation’s goal is to cure all children and adolescents with cancer, reduce the short and long-term complications of cancer treatments and determine the causes to find ways to prevent childhood cancer.

    Learn more
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