We are delighted to have been named as the winner of the Consumer Choice Award for the fourth consecutive year at the Retail Week Awards 2021.

The award winner is decided by customers who vote for their favourite UK retailer – so we want to say a huge ‘thank you’ to everybody who voted for Amazon this year.

For 26 years, the Retail Week Awards have celebrated the creativity, innovation and excellence of the UK retail industry. The awards celebrate a variety of individuals, from boardroom leaders and digital stars, to store managers.

Customer obsession is one of four core principles that guide us in delivering on our mission. That means we always start with the customer and work backwards whenever we are innovating and building on their behalf. We work vigorously to earn and keep customer trust.

Customer obsession is also the first of Amazon’s Leadership Principles, which define our inclusive, meritocratic working culture. We use our Leadership Principles every day, whether we’re discussing ideas for new projects or solving problems. In that way, customer obsession drives our ambition to constantly improve our customers’ experience.

This year Amazon has ranked number one in Opinium’s Most Connected Brands Index for the fourth consecutive year, and we have previously been awarded ‘Best Online Retailer’ of 2019 at the TechRadar Mobile Choice Consumer Awards.

We were also named the UK’s most popular employer by both LinkedIn and Glassdoor in 2019, underlining our belief that employee satisfaction has a direct impact on customer experience.

We are proud that our dedication to our loyal and dedicated customer base has been reflected by this year’s Retail Week Awards.